Nordic Venture Partners announces $5.1 Million investment in TraceWorks

Copenhagen, Denmark – Nordic Venture Partners announced today a $5.1M investment in TraceWorks, a Denmark-based company committed to designing, and providing advice and support for the best web-based end-to-end marketing software solution possible.

Marketing used to be an art form. Now it’s fast becoming a sophisticated, measurable, and accountable science in which technological advantage = competitive advantage.  Just as finance has ERP and sales has CRM, TraceWorks has developed Headlight™ to help bring order to marketing organizations. Headlight™ lets organizations easily define, plan, execute, and measure the effectiveness of marketing activities – online as well as offline.  In addition, TraceWorks ALWAYS provides free 100% Fearless support to all customers. This bit is taken very seriously, which sets TraceWorks apart from most other software companies. Customers will be helped along by an online manual called “Little Helper”, and have instant phone/chat/email support directly from within Headlight.