The Daytona Beach News-Journal to Install SAXOTECH’s Circulation and WebCirc Software

February 7, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today, Florida-based daily, The Daytona Beach News-Journal has selected SAXOTECH’s Circulation and WebCirc solutions to support new business opportunities and modernize its circulation activities.

The Daytona Beach News-Journal will take advantage of key components within SAXOTECH’s Circulation solution including customer service, home delivery, single copy sales, distribution, insert management and dynamic report writer. Circulation software will also provide The Daytona Beach News-Journal with the ability to track promotions and campaigns, append demographics to subscribers and non-subscribers and use flexible reporting tools to retain and increase subscribers.

The Daytona Beach News-Journal has also purchased the WebCirc component which will provide an interface to the user’s website. All Circulation solutions will share a common Oracle database that will enable cross-departmental reporting and complete access to data from all areas of newspaper business management.

"Ease of use, functionality and database marketing are all necessary in today’s circulation departments," said Mark Ganslaw, vice president of circulation, SAXOTECH. "We are excited The Daytona Beach News-Journal has chosen SAXOTECH for its circulation solutions and we are confident they will be able to maximize their revenue stream as well as increase operational efficiencies."

About The Daytona Beach News-Journal
The Daytona Beach News-Journal is a Florida daily newspaper serving Volusia and Flagler counties.