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The Nordic Advantage

The difference is in the details.
  • Exceptional Products

    The highest standards for health

    Twenty-six years ago, when we gave customers their first taste of quality fish oil, exceptional purity and freshness were keys to our success. Today, they remain benchmarks of the product quality and effectiveness you should expect.

    We source fish for our omega-3s products from some of the cleanest waters on earth, and we bottle all our fish oils in an oxygen-free, nitrogen-rich environment to promote freshness. This guarantees effective, great-tasting fish oil in each serving. Almost all of our products—fish oils, probiotics, vitamins, and more—are non-GMO, dairy and gluten free, and we never use artificial flavors, colors, or preservatives.

    Well before you take your first sip, bite, or swallow, every item gets thoroughly tested—from raw ingredient to finished good—to surpass the strictest international measures of quality, and California’s Prop 65, for safety.

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Exceptional Processes

Science is in our company’s DNA

Nordic Naturals is grounded in science. Evidence informs our product formulations. The latest research fuels our innovation. And cutting-edge technologies bring it all to life.

Science helps us pioneer testing methods that ensure product safety and effectiveness. It gives us concentration techniques that maximize the potential for your health in every serving. Science also transforms the way you experience nutrition, helping us craft unique delivery options so that every person can pursue optimal health in the way that’s right for them.

As science moves us forward, we’re proud to be part of the journey. Nordic Naturals’ products have been featured in 50 published studies, with another 25 on the way.

Our company was born out of a pursuit of health by what science makes possible. Twenty-three years later, science remains the principal means by which we answer your call for complete health.

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Always Non-GMO

Since our founding, we’ve been committed to using only non-GMO ingredients in everything we make. We work with Eurofins, a globally recognized leader in GMO testing, to rigorously test and verify all the ingredients we use across our entire product line for the absence of GMOs.

Our Goal: To make the best products on the planet.


The Essentials

We focus on nutrients that science tells us are the most important—those we all need to stay healthy.




All our fish oils are sustainably sourced, impeccably fresh, and purified with solvent-free technologies. Most importantly, all are delivered in the triglyceride molecular form, the form naturally found in fish. Check the research. Compare brands. Our triglyceride-form omegas are better absorbed, delivering benefits that other brands can’t.* No wonder we’re the #1 omega-3 in the United States.

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Our Nordic Flora™ Probiotics give customers a simple, science-backed option for digestive health.* These responsibly dosed products offer 12–15 billion CFU per serving, in line with the amounts used in the vast majority of clinical research on probiotics. And they’re perfect for travel because they don’t require refrigeration. With so many aspects of overall wellness dependent on healthy digestion, these good bacteria seemed a natural fit.*

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Vitamins & More


Along the way to becoming omega-3 experts, there have been some surprises. Like the urgency of a worldwide vitamin D deficiency. And the importance of digestive health for absorbing essential nutrients. We’ve also learned that CoQ10 and curcumin are excellent complements to omega-3s, and that omega-3s plus targeted ingredients can offer more than the sum of their parts. These discoveries are reflected in our careful choice of ingredients, and our approach to developing the very best products for customers.

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Quality Matters
We obsessively test every product lot to ensure we meet or exceed the strictest purity standards for environmental toxins and contaminants. See for yourself.