Our Story
The Beginning
Health started it all
Our story begins in Arctic Norway, where Nordic Naturals’ founder and CEO Joar Opheim grew up. When Joar came to California to complete his MBA, he noticed that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was nowhere to be found. Low-concentration fish oil with an awful taste was all the market had to offer, but Joar knew he could make a difference. With each trip home, he would fill an extra suitcase with bottles of his favorite fish oil to share with friends in the U.S. This deep desire to share the power of pure, fresh omega-3 nutrients inspired Joar to found Nordic Naturals back in 1995, and still drives the company today.
Our Commitment
To make the world’s safest, most effective nutrients essential to health.
Our Goal
Generations of healthy, happy people around the world.
Our Time Frame
As long as it takes.
vision driven
Revolutionizing Omega-3s since 1995
From Joar’s early experiences with substandard American fish oil and his conviction that better health was attainable, our company philosophy was born.
Do whatever it takes to offer high-quality nutrients that bring health benefits to as many as possible.
Nordic Naturals set out to develop a manufacturing process that would make good on this ethos, beginning with fresh, pure fish oil products with high omega-3 value. These products began to change the way Americans perceived fish oil, and they eventually brought the wide-ranging benefits of omega-3s to a larger audience, including children, seniors, athletes, and even pets.
Doing what’s right
Harnessing heart
and soul to make
the world a
healthier place
With over 20 years experience making good on the promise of great health, we believe that no challenge is too great. Just as we’re guided by the latest research and technology, we also hold fast to our company’s founding heritage. Both keep us focused on serving generations of healthy people across the globe.
Along the way, we’ve stayed mindful of our impact on people and the planet—they are our inspiration! We carefully manage our business so we can offer our customers the purest essential nutrients, made with manufacturing technologies and business practices that are sustainable well into the future. As a family-owned company with no shareholders to answer to, we’re unique in our ability to do it right at any cost.
Meeting the need
Forever innovating
Our obsession with good health leaves little room for rest. As Nordic Naturals became known as the omega-3 standard-bearer, we listened carefully to our customers’ stories of success, and to their unmet needs. In response, we explored new territory with Nordic Berries™, our award-winning children’s gummy multivitamin, and expanded our gummy line with vitamin C and vitamin D3 products.
We followed the science to other nutrients that pair well with omega-3s. Ingredients like lutein, red yeast rice, coenzymeQ10, and glucosamine are now combined with fish oil to offer synergistic products focused on targeted health needs.
Most recently, customer interest has pointed to nutrients like curcumin and probiotics, and we took note. Seeing the opportunity to do it right—and do it better—we began designing unique formulations of nutrients in quantities and combinations that research suggests will give customers the health outcomes they’re looking for.